[vc_row height=”huge” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”5670|https://saketa.com/wp-content/uploads/call-to-acting_bg-3-min-1.png” bg_image_repeat=”no-repeat” bg_override=”full” parallax_content=”parallax_content_value” parallax_content_sense=”60″ fadeout_row=”fadeout_row_value” enable_overlay=”enable_overlay_value” overlay_color=”#412491″ overlay_pattern=”08.png” overlay_pattern_opacity=”30″ overlay_pattern_size=”16″ multi_color_overlay=”uvc-multi-color-bg” multi_color_overlay_opacity=”50″ el_class=”blogHeadingSection”][vc_column][vc_custom_heading source=”post_title” font_container=”tag:h1|font_size:36|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_custom_heading text=”23/ May/ 2020″ font_container=”tag:h5|font_size:18|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_custom_heading text=”Sukanya Chakraborty” font_container=”tag:h6|font_size:16|text_align:center|color:%23ffffff” use_theme_fonts=”yes” link=”url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsukanya-chakraborty%2F||target:%20_blank|”][/vc_column][/vc_row][vc_row el_class=”blogContent” el_id=”BlogContentRow”][vc_column][vc_raw_html]JTNDcHJvZ3Jlc3MlMjB2YWx1ZSUzRCUyMjAlMjIlMjBpZCUzRCUyMnByb2dyZXNzQmFyJTIyJTNFJTBBJTIwJTIwJTNDZGl2JTIwY2xhc3MlM0QlMjJwcm9ncmVzcy1jb250YWluZXIlMjIlM0UlMEElMjAlMjAlMjAlMjAlM0NzcGFuJTIwY2xhc3MlM0QlMjJwcm9ncmVzcy1iYXIlMjIlM0UlM0MlMkZzcGFuJTNFJTBBJTIwJTIwJTNDJTJGZGl2JTNFJTBBJTNDJTJGcHJvZ3Jlc3MlM0U=[/vc_raw_html][vc_column_text]Going all-digital has become the need of the hour for most enterprises and organizations today. While there might not be any specific criteria and measurements to determine the extent of digital transformation that the organization might have gone through or the extent expected to be what it is expected by the stakeholders, there definitely needs to be a way to determine if they are following the right route.
While the higher executives and the investors need a clear picture of what inputs they are giving and the expected outputs out of them, there needs to be a way to map those digital workplace insights to know if the results regarding the business growth resonate with their vision of implementing these digital transformations.
There might not be any definitive measuring scale to see how digital they have become but that does not in any way stop their investment, either monetarily or by investing in the workforce to define new opportunities.
Investments might be in the form that can be easily figured out or maybe in the form of indirect efforts such as IT modernization, business processes automation, setting up digital workplace, Business Intelligence, or analysis of the current trends followed by the businesses and consumers worldwide.
It doesn’t matter if a business shows it or not, but it’s a universal truth that each one of them is in the market to earn, grow, and multiply. Therefore, it’s quite expected from the investors to hope for the best use of their money while getting onboarded. If the investment will be able to drive up customer and shareholder value in the market and survive all the existing as well as the new competitors that might be born with a digital edge, then the purpose of the business is served.
Business Value of Modernization
Regardless of the investment type and scenarios, if a company decides to invest in it’s IT modernization, the only thing expected in return is a good result! An investment, even if worthless to many of your competitors, if it brings you to value, you can easily term it as an upward rising curve in your business growth graph.
But how do we understand if it really is creating value? Measurement of course. Resorting to opt for Measurement itself is the first step for a successful business growth mapping. We can convert the digital workplace insights to a more understandable form to reflect the business value. The data gives in a lot of do’s and don’ts to follow indirectly.
Ever since the organizations started going digital, it is quite surprising that in spite of having such a powerful resource to map up every instance of our business processes, very few of these organizations are utilizing the workplace insights to their growth and advantage.
It’s quite interesting how many organizations are collecting data and reporting on them with very little insights while they can be used to much more advantage to determine what the business should and shouldn’t follow. Companies have leveraged historical reporting for many years than many still do an equivalent with new data they collect today. How do we drive digital workplace insights from the data? Find a way for a better understanding of how that data drives as well as the actions of its customers and employees.
The IT savings and other calculations by the TCO might be straightforward, but extracting Workplace insights and then acting upon it can bring in an impressive change in the overall business value such as the factors affecting the revenue, customer satisfaction, employee productivity, engagement, or cost-cutting.
Deriving Digital Workplace Insights
While every Digital Workplace service provider including Microsoft is making more and more insight measuring tools available to its customers to assist them understand the levels of usage and adoption, the question of correct context remains. Does watching the numbers really deliver business benefits or indicate the worth being derived from their use?
While the metrics include measures of adoption, engagement, and usage, we see the value in delivering workplace insights to be in close association to value-based business objectives too.
If an organization decides to embark on a journey to redefine its employee’s digital experience, the digital insights delivered by the Digital Workplace on the basis of adoption and usage pattern can surely be a great asset. The approach to be followed is to simply use analytics platform to allows the businesses to expand their understanding across the larger line of business systems, CRM, HR data, etc. These insights will further allow them to know how their tools were getting used in order to pivot effectively to define their new path.
What next?
Deriving insights don’t just become transparent when the info starts to flow. Similar to the path to becoming digital, this is a journey. We need to walk before we run. Digital Workplace Insights help organizations first understand key digital behaviors by understanding the adoption and effective use of digital tools like Office 365. 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